They say the devil is in the details. At INTRIGUE, we believe so is the delight. Whether it’s creating new brand assets or championing existing brands, details absolutely matter. Details within the insightful research that directs our strategies and targets our creative – everything from brainstorming to mood boards to designing storyboards and more, all refined by the details that elevate and differentiate your brand. With precision, accuracy and image quality every step of the way. When it comes to curating winning brands, there’s no detail we take for granted. At INTRIGUE, “good enough” is never enough.
Logo Development: Developed and designed a new logo geared toward college students
Package Design: Designed packaging that would work well with both lifestyle and silhouetted photography for for the Back to College program.
Developed in-store signage.
Designed the Back to College website and eblast which led the consumer to a customized landing page.
Pop Up Shop: Created various types of in-store signage to tie back to the in-store and digital launch. U.S. and Canadian versions were developed.
Created an in-store checklist that corresponded with both the packaging and the in-store signs.
New Logo Design & Branding
Logo Execution on Product
Research: To create a new logo, we researched Caravelle’s old advertisements, classic logos and the New York City fashion scene.
App Design & Development: The interactive catalog app allows users to search for a particular style, view all of CNY’s advertisements, both print and video, and share images with clients and friends.
Logo Mark Development: Our illustrators sat with Bulova's talented watchmakers and created a Caravelle New York Symbol for them to incorporate into their featured watch.
Print Advertising Design & Placement
Indoor & Outdoor Signage and Point of Purchase Displays
New Logo Design & Branding
Developed and designed a new look for the client based on a clean and classic aesthetic.
Product Brand Boards: Established 4 types of style to categorize product. Developed product line brand names, color palettes, and mood boards to further represent each style further.
Brochures: Designed to showcase the whole collection, we collected client and background, mixed it with the meaning and reason behind each brand, along with new photography and developed fonts and style specific to this client’s line. This also served as an additional selling tool since samples of each style were shown as well.
Packaging: Designed packaging inserts utilizing the new logo and our expertise in merchandising by considering key selling features and attributes. Worked closely with client and photo studio to direct photography for each product brand line to align with the branding we are establishing.
Presentation Boards: Large-scale 3D brand boards were assembled for the client’s trade show booth. We utilized the logo, brand names, elements that tie back to the brands aesthetic along with actual fabric swatches. The boards presented the story for each brand and enhanced the look and feel the client wanted to portray of the product without saying a word.
Redesign of a Classic Brand
The branding for Bulova Accutron II began when Intrigue redesigned the parent brand’s logo and created the new identity for this iconic brand
Intrigue dove deep into the history of Accutron and developed the Bulova Accutron II logo combining Bulova’s new identity with Accutron’s rich historic past.
The Bulova Accutron II product line has been redesigned based off the classic 1960’s style watches. Intrigue designed storyboards to outline this new campaign which blended the Mad Men style of yesterday with today’s fashion.
We shot and retouched the product with a sophisticated style and contrast.
Behind the scenes of the advertising shoot.
The final ads.
Advertising placed in GQ Magazine and Macy’s Mailer.
Created digital and printed catalogs.
Flash and web banners.
In-store and display graphics.
Typography and Logo creation for Top Photographer competition with Adorama and Nigel Barker
Alternate Logo creation for Top Photographer competition with Adorama and Nigel Barker
Design of all Digital Marketing and Social Media assets.
Design of all Marketing and in-store signage.