Proofreading Pet Peeves

While doing my proofreading duties, I often see patterns regarding mistakes people make in the layout. Like most things, when something is done in error once, there is a good chance it may get repeated another time. People are people and mistakes are to be expected. I see this all the time in copy we receive from our clients and customers.

None of that bothers me. What I do find irksome is when I check a job and see that people repeat the same bad habits they learned in English class years before and have no idea that there is a problem. That might be simple spelling errors or an incorrect usage of a word, or lousy grammar. While I’m certainly no expert on the English language, and make a bunch of errors myself, I can say that I worked hard in my English classes. My efforts help Intrigue quite a bit today as there are errors aplenty in copy and texts.

Adobe Photoshop – 20th Anniversary

When I saw the news item the other day, I was blown away. Is it really 20 years since Adobe Photoshop was introduced to the universe? Unbelievable…

In the computing industry, there are a handful of applications that have had major impacts on the world and how people get their creative work done. Photoshop is one of those programs. The impact it has had is immeasurable and it has forever changed the way we look at images in print and on screen. It has gotten so big that “photoshop” has become a verb, for manipulating images. What is amazing to me is that this ONE, almost magical program has created an industry all its own and many careers and businesses have been built up around it. I include myself in that statement as I have found Photoshop to be an indispensable tool.

Smart Backup Strategies

As someone who works with both especially large and numerous files on a daily basis, “storage” is a very important issue. Working in a design studio, you quickly see how important it is to have sufficient storage to hold ALL the “live” files AND for adequate backups.

Although we do archive (to DVDs) and delete older projects periodically, it is quite staggering how many gigs of information we currently have in active use. As the company IT guy at Intrigue, it is my responsibility to make sure we have the storage space that we need and that all critical files are backed up on a regular basis. This is no small task as more files are created than deleted on a regular basis. This means that over time, our storage needs will always continue to increase. That requires a plan of action.

Apple iPad – Awesome or Ho-Hum?

Anyone who has been following Apple Inc. closely the last few years had heard the rumors. There was talk about a “wonder” tablet-style computer for several years now. Supposedly it’s been a project that has undergone many revisions along the way. At one time, it was said that Steve Jobs killed the project outright because, well, it just wasn’t quite right.

The buildup to the January announcement was typical for Apple. Once the Hype machine got going, it became clear that this “tablet” computer DID exist and was going to be unleashed on the public. Apple fans went into a frenzy. Nobody was quite sure what features this gadget would have, how big the screen would be, or how much it would cost. Conflicting information was being flung from all directions.