Piggybacking on the multi-color PDFs we were generating for our last Intrigue project, there was a new challenge awaiting. Our latest catalog has a specification for 2 extra “colors” as well – though they are not actually colors, rather they are extra “plates”.
There will be a spot varnish plate as well as a “glossy” plate. By printing with both varnish and glossy coatings, the product images will really pop out from the printed page. It creates a very high-end look and people see the extra quality immediately.
We were successful in generating proper (and standard compliant) PDFs for the previous book, this time around, we need to approach things a little differently. Because the varnish and gloss plates are not actual colors, it’s necessary to convince Quark and Photoshop that we will be using colors anyway.
We’re working on a very interesting project here at Intrigue. It’s a 160 plus page catalog for one of our high-end clients. The design of the layout is very clean and attractive. One of the most notable features of this project is the specification of six colors. That’s right, SIX!
It’s not unusual for us to do a project that specs an extra color or two. They tend to be a little more challenging to produce as we are very creative in how we add the extra color. In this case, our two extra “spot” colors are actually metallic inks. This will give the photos some extra “pop” in the printed book. Whenever we’ve done metallics in the past, people really love seeing the printed piece as metallic inks give a nice reflective sheen on the paper.
This is a topic that is a periodic thorn in my side – solving printing issues. At Intrigue, we do a lot of color laser proofs in-house so we can check our layouts. Seeing it onscreen and seeing it on paper are very different experiences. Whether verifying the color or graphics, there’s always something about seeing the design on paper that is more appealing than viewing it onscreen. And it makes proofreading a bit easier as well.
However, if you print as much or as often as we do, inevitably problems will occur. It’s just the nature of printing – something will get out of whack over time. It’s just a matter of what the problem is and how serious it is to fix.
Intrigue is a full service Design, Photography and Print Service company. Welcome to our first blog – Intrigue Graphics – Design and Print. This is a new venture that we are exploring. Our primary goal is to spread the news regarding our services and expand our reach. As technology evolves, what worked well yesterday, doesn’t [...]