Check it out!
Yours truly was interviewed by Mary Gay Marchese – the Public Relations Director at Markzware, the software company. Over the years, we have purchased a few of their products, most notably Flightcheck. For us, this application is indispensable as we run all our outgoing layout files through it to make sure there are no surprises when it’s time to print a project.
Today’s topic is targeted at website creators and promoters. Although I’ve worked with the design team here at Intrigue at helping build our corporate site, we haven’t fully explored the various options at promoting it. So I decided to do some research and learn some of the techniques needed at telling the world about Intrigue and intriguegraphics.com.
I created this blog as an adjunct to our main site. It’s partially an experiment and partially an indirect way to draw traffic in to our main site. Along the way, I’ve picked up many bits of tid that I get to implement over time. It’s about learning what works and there’s a bit of trial and error – and a whole lot of research to see how other people do this.
Piggybacking on the multi-color PDFs we were generating for our last Intrigue project, there was a new challenge awaiting. Our latest catalog has a specification for 2 extra “colors” as well – though they are not actually colors, rather they are extra “plates”.
There will be a spot varnish plate as well as a “glossy” plate. By printing with both varnish and glossy coatings, the product images will really pop out from the printed page. It creates a very high-end look and people see the extra quality immediately.
We were successful in generating proper (and standard compliant) PDFs for the previous book, this time around, we need to approach things a little differently. Because the varnish and gloss plates are not actual colors, it’s necessary to convince Quark and Photoshop that we will be using colors anyway.
We’re working on a very interesting project here at Intrigue. It’s a 160 plus page catalog for one of our high-end clients. The design of the layout is very clean and attractive. One of the most notable features of this project is the specification of six colors. That’s right, SIX!
It’s not unusual for us to do a project that specs an extra color or two. They tend to be a little more challenging to produce as we are very creative in how we add the extra color. In this case, our two extra “spot” colors are actually metallic inks. This will give the photos some extra “pop” in the printed book. Whenever we’ve done metallics in the past, people really love seeing the printed piece as metallic inks give a nice reflective sheen on the paper.
Unless you’ve been hiding in a cave for the last few months, you are very much aware of the financial turmoil affecting every corner of the globe. It seems like every day there is breaking news of another economic disaster somewhere or talk of some well-known organization folding up its tent – usually the ones that had previously been viewed as being impervious to financial difficulties. Either that, or major league frauds are being revealed on a constant basis. The list keeps growing. None of it is pretty. It’s going from bad to worse to…
If you work in any business and any industry, inevitably there will be situations that arise where it’s not so clear what the best course of action is. It could be about anything – a project, a client, or even a co-worker. It would be nice if everything that ever happens is cut and dry [...]
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